Diploma in Marketing (N/342/4/0226) (04/25) (MQA/PA13022)


Diploma in Marketing (N/342/4/0226) (04/25) (MQA/PA13022)

Diploma in Marketing is a dynamic programme, approved by Malaysia Qualification Agency (MQA) offering students a practical matriculation in marketing and business studies. Marketing is an increasingly competitive and specialised industry and is a popular career choice for graduates. The business organizations are always looking for a talented marketing executive officer to undertake marketing projects for the benefit of the company and success according to trends and customer requirements.

 

REASONS FOR TAKING DIPLOMA IN MARKETING

1. ACCREDITATION BY MALAYSIAN QUALIFICATION AGENCY (MQA)

This Diploma programme in Pintar College is recognized by the Ministry of Education (MOE) and is fully accredited by Malaysian Qualification Agency (MQA). Please click http://www2.mqa.gov.my/pasp/ for more details.

 

2. DIRECTLY ENROLL TO YEAR 2 OF DEGREE

This Diploma in Marketing qualification is used as an entry qualification and accepted into Year 2 of an undergraduate degree programme in marketing and similar programmes. Graduates of this programme can also apply for admission into relevant bachelor degree programmes in local or foreign universities on credit transfer.  

 

3. WIDE SYLLABUS COVERAGE

The Diploma in Marketing programme develops students with practical marketing knowledge and skills for the business environment today.  It is a pathway with options towards a broad selection of business and marketing studies or employment.  Students will develop latest skills, get industry relevant qualifications and join the professional marketing community.  The programme of study includes understanding the market, formulating marketing plans and strategies, customer relations, pricing apart from being exposed to important marketing applications that are industry relevant.

 

4. GREAT CAREER OPPORTUNITY

As marketing is a core element of all organisations, the Diploma in Marketing graduates can find marketing opportunities across all industry sectors ranging from the financial, consumer and information technology industries to not-for-profit organisations, such as charities, local government and higher education institutions.  

 

COURSE COVERS:

  • Marketing Principles
  • Communications in Practice
  • Marketing Principles
  • Digital Fundamentals / E-Marketing
  • Applied Marketing
  • Planning Campaigns
  • Customer Insights
  • Marketing & Digital Strategy
  • Innovation in Marketing
  • The Digital Customer Experience
  • Resource Management
  • Managing Brands

 

CAREER OPPORTUNITIES:

  • Digital or Online Marketing Executive
  • Digital Marketing Analyst
  • Digital Marketing Project Executive
  • Business Technology Executive
  • E-commerce Executive
  • E-commerce Strategist
  • Internet Marketing Executive
  • E-commerce Analyst